About The Simple Life

"The simplest things are often the truest"

-Richard Bach

Our Vision

The Simple Life brand of apparel is rooted in a profound commitment to encapsulate the essence of a lifestyle characterized by simplicity, comfort, and authenticity. We aspire to create clothing that goes beyond mere fashion, embodying a philosophy that celebrates the beauty of uncomplicated living.

In a world often dominated by complexity, our brand stands as a testament to the power of simplicity. We aim to inspire individuals to embrace a more intentional and fulfilling way of life through the choices they make in what they wear. The Simple Life brand is more than a collection of clothing; it's a movement inviting people to rediscover the joy in the uncomplicated, appreciate the beauty of the basics, and find fulfillment in a life well-lived.

Our Mission

The mission of The Simple Life apparel brand is to redefine the way people approach clothing, emphasizing simplicity, comfort, and mindful living. We strive to provide well-crafted pieces that transcend fleeting trends, encouraging a more sustainable and intentional wardrobe.

Our commitment extends beyond fashion; we aim to inspire a lifestyle centered on authenticity and ease. The Simple Life brand seeks to foster a community of individuals who appreciate the beauty of uncomplicated designs and embrace a minimalist mindset.

Through our apparel, we aspire to empower people to make conscious choices, appreciating quality over quantity and finding joy in the simplicity of everyday moments. The Simple Life is not just a brand; it's a movement towards a more purposeful and fulfilling way of living.

Our Values

The Simple Life brand values simplicity, authenticity, and sustainability. We prioritize quality and a minimalist ethos, fostering a purposeful and mindful approach to clothing and life.

Our minimalist approach fosters a community that appreciates the beauty of uncomplicated designs, promoting a purposeful and fulfilling lifestyle.

The Simple Life According To

Kyle - Founder

In 2020, my return from Somalia to the challenges of "normal" life proved daunting, given the backdrop of a combat zone. Seeking solace, I turned to the familiar comforts of hunting, fishing, and the great outdoors—the passions that define me. Amid the complexities of existence, I discovered that genuine happiness often resides in life's simplest joys.

From this realization emerged "The Simple Life," a philosophy rooted in my U.S. Army experiences and love for nature. It became more than a coping mechanism; it became a testament to the transformative power of simplicity and authenticity. "The Simple Life" represents a belief that, even in adversity, joy can be found by embracing unadorned pleasures and authentic pursuits.

Reflecting on my journey, I understand that this philosophy is not confined to personal discovery; it is a universal invitation. It invites everyone to recognize the transformative potential in the pursuit of genuine happiness, accessible to each individual. Through "The Simple Life," I hope to inspire others to navigate life's complexities, finding profound joy in the uncomplicated and authentic aspects of their existence. - KM, U.S. Army

The Simple Life According to

Travis - Founder

In 2015, at the age of 35 and a decade into my career, I experienced a profound realization that something crucial was missing from my life. A deep-seated regret of not having served my country lingered within me. Driven by this longing, I made the life-altering decision to enlist in the military. Three years later, in 2018, I found myself deployed in Iraq.

During my time in the military, I discovered an unexpected appreciation for the simplicity of deployed life. The structured routine of waking up, working, engaging in physical fitness, and then returning to sleep, became a comforting and straightforward regiment. It was a stark departure from the complexities of civilian life.

Upon returning home, the allure of the simple life persisted. The disciplined routine I had experienced overseas made me yearn for its straightforwardness. In the midst of deployments, the longing for home is palpable, yet it also serves as a profound reminder that the most basic and often overlooked aspects of life are, in fact, free and easily attainable. The simple life, characterized by routine and an appreciation for the uncomplicated, becomes a beacon of clarity amidst the chaos, urging us to reconsider what truly matters in the face of life's less significant distractions. - TR  U.S. Air Force